How South Dakota's Tourism Boosted Local Economy In 2025

South Dakota remains a popular destination for travelers from around the world, and the state boasts record-breaking numbers to support this claim.

According to the results of an annual study conducted by Tourism Economics, nearly 15 million visitors traveled to the Mount Rushmore State in 2025, spending more than $5 billion. Both numbers represent all-time highs for South Dakota’s tourism industry.

In 2025, tourism accounted for 4.7% of the state’s total economy. Visitor activity generated $2.3 billion in household income for South Dakotans, supporting 59,145 jobs statewide.

Tourism activity also generated $406.1 million in state and local tax revenue, representing 16.5% of all state sales tax collections. Without the tourism industry, each South Dakota household would have paid an additional $1,121 in taxes.

Travel South Dakota has seen a massive response to content on its YouTube page, as evidenced by this 15-second video promoting the state, which has been viewed more than 2.2 million times since it was released in September.

Key Stats – 2025 Tourism Economic Impact in South Dakota

14.97 million visitors traveled to and within South Dakota
$5.16 billion in visitor spending, up 1.1% from 2024
$2.3 billion in household income for South Dakotans employed in the tourism industry
Tourism accounted for 4.7% of the state’s economy
59,145 jobs supported by tourism activity
$406.1 million generated in state and local tax revenue
16.5% of all state sales tax collections generated by tourism
$1,121 in additional taxes avoided per household due to tourism

READ THE 2025 TOURISM REPORT

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What Was It like to Vacation in South Dakota’s Black Hills 60 Years Ago?

This time of year our thoughts often turn to planning that perfect getaway to enjoy the warmer weather and extended daylight.

For a lot of us in South Dakota, that means a trek to the Black Hills and all of the things they have to offer.

But vacationing in western South Dakota is hardly a new concept. People from all over the globe have been coming to the area for decades.

Gallery Credit: Jeff Harkness/B1027.com

LOOK: 10 Reasons to Visit the South Dakota Badlands

Returning from a weekend trip to Rapid City, South Dakota for state basketball tournaments we decided to visit the Badlands National Park.

A quick turn-off I-90 will take you into some of the most awe-inspiring scenery.

It's also fun to note that several big-screen movies were filmed in the Badlands. Dances With Wolves, Starship Troopers, Armageddon, and most recently, Academy Award winner, Nomadland.

It's a spectacular park with tons to do. If you're setting out on a hike, bring lots of water and sign the hikers' logs at the trailheads. It could save your life. It's a tough place to survive.

Here are 10 facts about the Badlands:

Gallery Credit: Danny V