Pandora, a jewelry company, raised the bar in their latest commercial ad.

When you blindfold a child and ask him or her to pick out his mother by smell and touch instead of sight – something incredibly beautiful happens. Watch and see if these children can pick out their own mother blindfolded!

The video has been views over a million times has already been viewed over half a million times on YouTube.

More From KYBB-FM / B102.7