Tuesday was a  big day in the tech world with the release of the new iPhone 6 and Apple Watch.

But as these devices get more and more advanced, should we even call them phones anymore?

A new survey says we're using our smartphones more than ever - an average of 10 hours a day among college-aged women, seven-and-a-half hours a day for men.

Those numbers are staggering considering that we're only awake 16-18 hours a day. But what exactly are we doing on our devices?

The easy answer?  Everything but talking, especially if you're a guy.

The top activities for women on smartphones:

1. Pinterest

2. Instragram

3. Amazon.com

4. Making calls

5. Texting


The top activities for men on smartphones:

1. Facebook

2. Twitter

3. Instragram

4. E-mail

5. Reading books

6. Texting

7. Making calls

So what's the difference?  It's all in how men and women look at their smartphones.

According to the research, smartphones are a source of entertainment for guys, a means of communication for the ladies.

I'm far from college-aged, but almost all the way thru an entire workday, I have not made a single call on my smartphone, but have probably done at least a dozen other things with it.

What are your priorities when it comes to how you use your phone?