A man’s sister teamed up with a production crew in Istanbul to surprise her hearing-impaired brother.

As part of a Samsung ad campaign, the whole community secretly learned sign language. The crews spent a month setting up cameras around his neighborhood.

It’s an emotional moment that brings him to tears.

The whole thing was part of an advertisement for Samsung Turkey's new video call center for the hearing impaired. Yes it's an ad - but it's a heartwarming ad and a beautiful surprise!