One of the Best Beer Commercials of All Time [VIDEO]

You've probably heard the saying, "Never judge a book by its cover." Well, here's why you should never judge a human by his or her cover either.

Watch as these movie goers walk into a theater packed with tough looking bikers. Some couples chose to walk away - the others? Well, you'll want to see what happens.

BTW Turns out it was part of a marketing campaign to promote a new Belgium beer.

(YouTube/cher3dawn)