It’s OK To Have Beer For Breakfast Now – New Wheaties Beer Proves It
This could put a serious ding in beer lover's daily productivity. Wheaties has partnered with Fulton, a craft brewery in Minneapolis, to create a limited-edition Hefeweizen beer named HefeWheaties.
We’ll see how people react to it. If it’s something everybody loves, we’ll obviously consider doing it again in a bigger and more widely distributed way in the future.” -
Ryan Petz, president and co-founder of Fulton Craft Beers
Why not? I'll give it a try. The only question remaining is, if Wheaties always put sports heroes on the box, who will be featured on the can? Beer heroes? I might qualify.
HefeWheaties will not be available for shipment or purchase outside of Minnesota. We can fix that...we know people. In the meantime, I'll see you at breakfast.
source: General Mills
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