When the Hy-Vee grocery store chain joined forces with Feeding America in mid-2023, lofty goals were set to provide free meals to families experiencing hunger across the Midwest.

Those goals are now a reality.

Hy-Vee says it has achieved the milestone of bringing 100 million meals to Feeding America and 19 partner food banks serving families in the region.

Throughout the campaign, customers were able to donate by rounding up their purchases to the nearest dollar during checkout.

All funds collected at stores went directly to the 19 Feeding America partner food banks operating in Hy-Vee’s nine-state region. Additionally, corporate donations from Hy-Vee and its supplier partners were instrumental in reaching the 100 million meal goal.

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While the funds collected contributed to much of the campaign, national food suppliers also donated products to local food banks, including Hormel Foods, Smithfield, and General Mills.

Hy-Vee stores amplified their food rescue program—a vital part of food bank operations—amounting to more than nearly 17 million pounds of food donated by Hy-Vee stores. In total, Hy-Vee raised 102 million meals during the challenge.

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Hy-Vee and Feeding America say the work has just begun. In 2025, the two plan to focus on childhood hunger with a new campaign that will be announced in the upcoming weeks.

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