How to Get Clients for a Cleaning Business: Top 25 House Cleaning Advertising Ideas to Get More Cleaning Contracts
It’s a new year! That means it’s the perfect time to try some new cleaning business advertising ideas. If you’ve been wondering where to get cleaning contracts, we’ve got a ton of things you can try—and it all begins with your cleaning website.
It’s important to try a variety of things when it comes to marketing a cleaning business. Why? Because every cleaning service needs cleaning services leads and cleaning contracts to survive—no matter your location or how long you’ve been completing cleaning contracts for your community. Without a good flow of new cleaning services leads, bringing in new customers and making money become impossible.
But, if you create a system that attracts new customers and delivers new cleaning services leads to your business like clockwork, that’s a recipe for:
- More high-paying cleaning contracts
- Increased revenue for you and your cleaning crew
- Growth of your cleaning business
We know why cleaning services need to generate cleaning services leads, but how can you do it affordably and efficiently? The answer is: a good cleaning services website with good cleaning web design. If you’ve ever wondered how to get clients for a cleaning business or where to get cleaning contracts, follow the steps below to turn your business into a cleaning lead generation machine.
1. Get More Cleaning Services Leads Through Your Cleaning Website
If you don’t yet have a cleaning services website, one of the best things you can do for your business is to create one. A cleaning website acts as your cleaning business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your cleaning business
- Read about the cleaning services you provide
- See your service area
- Get in touch with you about cleaning contracts
- Become a quality cleaning services lead for your business
Without a cleaning website, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all.
2. Canvass the Area to Generate Cleaning Services Leads
Canvassing to generate cleaning services leads might seem like an old-school marketing tactic, but it’s a house cleaning advertising idea worth trying. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing a cleaning job in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a cleaning services lead!
3. Send Out Direct Mailers to Get More Cleaning Services Leads
Here’s another cleaning marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for cleaning services leads and cleaning contracts from other sources to determine if this is a viable solution for you.
4. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one house cleaning advertising idea that’s been proven time and again to generate quality cleaning services leads. So, if you’ve been wondering how to get clients for a cleaning business or where to get cleaning contracts, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in both residential and commercial cleaning services leads and cleaning contracts.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local cleaning companies.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with cleaning lead generation. We can also set you up with a cleaning website and share other ideas for marketing a cleaning business.
5. Always Use Local SEO for Cleaning Lead Generation
Search engine optimization (SEO) is still king in the digital marketing space, which is why SEO services for cleaning companies are so popular. SEO is what moves your cleaning business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO alone can generate the majority of your cleaning services leads (but we still recommend reading the rest of these cleaning marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to let an SEO expert get you up and running.
6. Get More Cleaning Services Leads Through Facebook + Instagram Advertising
Still wondering how to get clients for a cleaning business or where to get cleaning contracts? Advertising on Facebook and Instagram can be a cost-effective method for marketing a cleaning business, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal cleaning customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need cleaning services in the future. If you’ve been wanting to try social media advertising for your business, this is one cleaning marketing idea worth trying.
7. How to Get Clients for a Cleaning Business Through Strategic Alliances
Another smart way to generate cleaning services leads is to partner up with the suppliers in your area, such as hardware stores and big-box stores. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of cleaning services leads.
8. Content Marketing = Cleaning Marketing
Creating content for your ideal customers is a great way to get more cleaning services leads. Consider writing blog posts and articles that you can post on your cleaning website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Top Tips for Deep Cleaning a Bathroom
- Do These Things Once a Day to Keep Your House Cleaner
- The Best Cleaning Products for the Job
As you write these articles, plug your cleaning services. Suggest that readers use a cleaning business they can trust to do the job correctly the first time, and—if you’re affiliated with a certain cleaning brand—talk them up!
9. Email Marketing = Cleaning Marketing, Too!
Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your cleaning business, you’ll make (on average) a $40 return on your investment.
Because most cleaning businesses overlook the benefits of email marketing, it’s a great cleaning lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready cleaning services leads and spend 33% less money on making sales.
10. How to Get Clients for a Cleaning Business at Trade Shows
Attending trade shows should be high on your list of cleaning marketing ideas. They not only provide plenty of solutions for how to get clients for a cleaning business and where to get cleaning contracts, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to make the sale.
11. Get Cleaning Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers, developers and construction contractors—they’re likely to send more cleaning services leads your way!
12. Give Telemarketing a Chance to Generate Cleaning Services Leads
Though telemarketing was once a good channel for cleaning lead generation, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential cleaning customers.
While this is a viable solution for marketing a cleaning business, it would be wise to evaluate how the cost compares to other house cleaning advertising ideas to see if it’s worth the expense for your business. In busy seasons, it might be extremely effective!
13. Reputation Management Affects Your Cleaning Business
Did you know 85% of people search online to find local cleaning businesses? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your cleaning services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your cleaning business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more cleaning services leads and cleaning contracts.
14. Ad Retargeting Is a Fresh Cleaning Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your cleaning services.
Whether you want more residential or commercial cleaning services leads—or both!—retargeting is a great way to keep your cleaning business and cleaning website in front of potential customers who have already shown interest by visiting your website. This is one house cleaning advertising idea well worth trying, especially if you’re already getting good traffic to your cleaning services website. Throw in some SEO services for cleaning companies for an extra boost!
15. Make Your Cleaning Business Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your cleaning business advertising needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your cleaning marketing and cleaning advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating cleaning services leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
16. Use Google’s Local Service Ads to Get More Cleaning Services Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for cleaning services, at least 7 of them will click one of those ads and turn into a cleaning lead.
How much more money would you make per month with 7 more cleaning contracts?
17. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a property manager and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can lead to many more cleaning lead generation opportunities since you’re both working to generate new leads.
18. Increase Referrals to Get More Cleaning Services Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your cleaning business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one cleaning marketing and cleaning business advertising idea you shouldn’t pass up.
19. Create Helpful YouTube Videos About Cleaning
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful cleaning videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate how to properly clean a surface. These videos will build your credibility as a cleaning business and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your cleaning services website so they can learn more.
20. Create a Cleaning Facebook Group
Having a dedicated Facebook business page for your cleaning business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into cleaning contracts.
21. Take Pictures of Completed Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of every cleaning job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your cleaning website and social media.
22. Use LinkedIn to Attract Commercial Cleaning Services Leads
LinkedIn is more than a great place to establish yourself as a cleaning expert and cleaning business owner—it’s a great place to generate cleaning services leads, too. How? Do a search for local businesses and property managers you can connect with and talk about the cleaning services you provide.
23. Hunt for Cleaning Services Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a cleaning project. Take a quick scroll through the classifieds and see if anyone is looking for a cleaning service. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for cleaning services on Craigslist are ready to work with you now and pay for your services.
24. Send Out Press Releases About Your Cleaning Business
Press releases are a great way to share new and exciting developments about your cleaning business. Are you offering a new cleaning service? How about a discount for repeat customers or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating cleaning services leads.
25. Don’t Pay for Cleaning Services Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your cleaning business, the quality of those leads isn’t up to par. Whenever possible, you want to attract quality leads to your cleaning website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
Sign Up With Townsquare Interactive to Maximize Your Cleaning Marketing Budget
Website design isn’t the only element of an effective cleaning marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate cleaning services leads using the steps above.
Adding other elements to your marketing campaign, such as SEO services for cleaning companies and reputation monitoring, can strengthen your cleaning marketing campaign and help you to generate more cleaning services leads.
The team at Townsquare Interactive specializes in creating cleaning services websites and marketing campaigns that generate cleaning services leads for businesses across the country. All of our cleaning website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your cleaning marketing campaign to the next level.
Click the button below and fill out the form below to learn more about our cleaning marketing packages and jumpstart your cleaning website.