Go Daddy's latest ad set to air during the Super Bowl has already been pulled for fear that it may raise the hackles of pet lovers.

The 30 second ad starts out in heartbreaking fashion as a puppy makes his way across the fruited plains. His destination? To his new owners, who apparently purchased him - online.

Not wanting to deal with the potential blow-back, the ad was pulled Tuesday. However, here's your chance to see it.

If you're on fire about the topic, you can vent and see more comments on AdWeek.

What do you think? What's the big deal? - or - ban it!