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The Who Sell Out

The Who
(Larry Busacca/Getty Images)

The Who are jumping into the fashion world.

They’ve teamed up with designer Lyric Culture on a men’s collection of apparel that will be sold exclusively in Bloomingdale’s starting April 15th. The Who Collection of graphic screen print tees and hoodies will be available at select Bloomingdale’s locations, with prices ranging from $48 to $98.

The designs feature iconic album imagery as well as lyrics to some of their greatest hits, including “Won’t Get Fooled Again,” “Who Are You,” “Baba O’ Riley,” “My Generation,” “Pinball Wizard,” “Behind Blue Eyes,” “Long Live Rock” and many more. The collection was made possible through a partnership with Spirit Music Group, the publisher of Pete Townshend’s lyrics.

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