Hidden web sites? Scrambled codes? Secret passwords? If that sounds like a J.J. Abrams viral marketing campaign to you, you win a prize. We told you last month that the viral campaign for 10 Cloverfield Lane had quietly started, but following the new ad that ran during the Super Bowl, things have considerably gotten more excited...
J.J. Abrams revved up the engine on the ol’ Star Wars ship, launching the series on a new journey with The Force Awakens, but declining to return for the subsequent sequels. Instead, Rian Johnson (Looper) and Colin Trevorrow (Jurassic World) will be steering the franchise from here on out, directing Episodes 8 and 9, respectively. Johnson is in production on Episode 8 right now, and according to The Force Awakens star Daisy Ridley, the script is “very good.” How good? Abrams regrets turning down the chance to direct it.
The original Star Wars was driven by nostalgia for pulp magazines, Saturday-morning serials, and a simpler era with clear-cut heroes and villains. The new Star Wars is driven by nostalgia for the original Star Wars, and a simpler era when that title evoked words like “adventure” and “excitement,” and not words like “the taxation of trade routes,” and “Jar Jar Binks.” The characters in Star Wars: The Force Awakens are all searching for something of great importance to the galaxy far, far away. I won’t reveal what this MacGuffin is, but I will tell you what it represents: that old Star Wars magic. Can director J.J. Abrams and the rest of the saga’s new creators find it?
Q: What is the best part about getting a thing of fast-food french fries? A: Believing you have finished your cheat-day treat, only to discover that there are still a few stragglers with a pulse left in the bottom of the bag. This phenomenon might illuminate a bit of the logic behind the recent proliferation of post- and mid-credits scenes in studio blockbusters, the practice in which a film squir
George Lucas recently commented about why he walked away from Star Wars and it’s all your fault. In a new video interview for Vanity Fair, the Star Wars creator voiced some of his frustrations with the past of the franchise and his hopes for the future, yielding some uncharacteristically candid soundbites.
Just when you thought Star Wars might lay a little low this week after unleashing a new trailer, posters and a TV spot, we’ve got a couple of updates on the franchise, as Lucasfilm has released a new set of behind the scenes photos from The Force Awakens, while director J.J. Abrams is opening up about his involvement in the franchise, both present and future.
Disney and Lucasfilm are trying very hard to preserve the secrets of Star Wars: The Force Awakens. There are reports that the film won’t screen for critics until the day before it opens in theaters. And there are rumors that not only will there be no more trailers, but that the TV spots that run won’t use any new footage and everything you’ve seen so far, is all you’re going to get. But, even as they try to keep a carbonite fist on spoilers, J.J. Abrams has to leave his house. As much as Disney would like, they can’t keep him chained up in a Rancor pit until December 17. The dude has to go out in public. And that he did just the other day, and as people shouted at him “LUKE!!! WHERE’S LUKE!!!!” he was obliged to answer.
The brand new Star Wars: Episode 7 trailer premiered this morning at Star Wars Celebration, as J.J. Abrams and the film’s cast showed off the footage to a packed audience of hardcore Star Wars fans. But, you don't have to be in Anaheim to get a new look at The Force Awakens: we've got the trailer for you right here, right now!
J.J. Abrams is famous for keeping secrets. His whole schtick as a director is the “mystery box”—finding pleasure in the unknown, and in the tease of that uncertainty. He didn’t show the monster in the trailer for ‘Cloverfield’; hell he didn’t even show the title of the movie in the trailer for ‘Cloverfield.’ If J.J. Abrams could release a movie without telling you anything about it, he probably would.