Yoko Ono again lends her name -- and her husband's most famous song title -- to fight world hunger. Imagine There's No Hunger, a global campaign co-sponsored by Hard Rock International, supports sustainable agriculture education and feeding programs for families in need.

Ono issued a statement that says, in part, "Imagine There's No Hunger keeps the spirit of John's song 'Imagine' alive today. The campaign does more than imagine a world without hunger, it works every day to end a problem that affects millions of children and families around the globe."

This year's fund-raising includes limited-edition merchandise, food drives and direct donations by texting Imagine to 50555. There's also a special Facebook page. In the wake of Hurricane Sandy, the campaign will also assist partner organizations like food banks in the New York and New Jersey area.