A former Microsoft executive is hoping to capitalize on the relaxed marijuana laws by creating the first actual brand of weed in the U.S.

Jamen Shively expects to eventually import marijuana legally from Mexico – and then create a powerful brand, like Starbucks.

Of course, these business plans are in total conflict with current U.S. federal laws.

But if the laws continue to get more relaxed, Shively might just have a head start on anyone who might want to get into the game later.