When Chris Pratt walked on stage to accept the MTV Generation Award I'm guessing no one saw this speech coming. 9 Rules from Chris Pratt Generation Award Winner.
While it'd be surreal today to see a recording artist leading staffers through an on-air holiday singalong, at the time, it was a perfectly MTV thing to do.
When MTV launched, the music industry’s concept of artist promotion completely changed. How would Tom Petty's defiantly gimmick-free, rugged Americana fit in?
Elton John has made his first public appearance since falling “violently ill” last month – and he took the opportunity to slam the “MTV generation” for their lack of musical ability.