The South Dakota Retailers Association is trying to change the way people view the retail industry.  Shawn Lyons is the group's executive director.

"Too many people think of retail as a low wage, low tech and low talent industry.  If we don't start to dispel these types of myths---we won't be able to compete for the high quality talent we need in a state that has the second lowest unemployment in the nation.  We won't be able to take advantage of the kinds of policies in Washington and in Pierre to keep the level of retail thriving in our state.  That's why we're here today."

During a news conference on Thursday at the Sioux Falls Convention Center,  state officials announced a partnership with the National Retail Association to kick off the  "This Is Retail" campaign via public service videos.

Aside from the announcement, the State Retailer's  Association presented South Dakota Representative Kristi Noem with an award for her work in Congress.

 

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