The promo machine for Led Zeppelin's new concert film, Celebration Day, will get some help from NBC's Revolution. "Kashmir" and "Since I've Been Loving You" will be used on next Monday's episode, the same day Celebration Day hits stories and online retailers on DVD, Blu-ray, CD and vinyl.

The use of the songs was the result of corporate synergy, as Revolution is produced in association with Warner Brothers Television, and Zeppelin is part of the Warner Music Group's publishing roster. And the band's manager is also the manager of The Who, whose songs are featured in the CSI series on CBS.

Revolution airs Mondays at 9 p.m. CT on NBC.