Parents today are giving in to their children’s demand for presents whenever they ask for them. The ‘Generation Give-In’ style of parenting has been embraced by moms and dads who feel guilty for working long hours and don’t want their children to be bullied at school for not having the latest ‘must-have’ item.

A new study found that this leads to parents spending an average $750 a year on presents for their kids.

Rather than waiting until their son or daughter has ‘earned’ the privilege of being treated to something new, six in ten parents admit they buy their children the latest trends and collectables as soon as they ask for them. 17% said they didn’t want to disappoint their children when they are under peer pressure at school to have the best of everything.

(Daily Mail)